Price The Run
Before You Roll
The Tape Back Up
Two ways to get to a number. Walk the line and let the AI write the estimate off your photos, or let the homeowner enter their address on your website and have the run measured from satellite imagery before you call them back. Either way the number is yours — your linear feet, your posts, your margins.
Your pricing, not a national average · Wood, vinyl, chain link and ornamental · No contract
Two ways to price a fenceOne you run on the line, one the homeowner runs themselves — the same measurement and the same price book behind both
On-site quote
Live todayYou're standing on the line
You've already walked it. Shoot what you'd shoot anyway, add the few things only a person on the ground can know, and the estimate writes itself before you're back in the truck.
- Photograph the run: both ends, every corner, the grade change, the gate openings and whatever fence is there now
- Type or say what a photo can't tell it: post depth, rock or clay, racked or stepped, whether the auger gets in
- It counts linear feet, corners and end posts, reads what's already standing, and writes the line items
- Removal and install come out as separate lines, with the bin, the dump fees and the locate already on
- You change what you want and text it to the homeowner before you leave the property
Best for: the job you're standing on. Grade, rock and where the neighbour's fence really sits are things you have to see, and nothing sends until you've read it.
Instant measure, on your website
Early accessThe homeowner does it themselves
A form on your own site. The homeowner types their address and has their run measured on the spot, while your crew is setting posts across town. What they don't get is a number from a robot — the price still comes from you.
- They enter their address and the few basics only they know: which sides they're fencing, height and material, how many gates, is the old fence coming out
- Their lot is found and traced from satellite and aerial imagery — property outline, linear feet side by side, where a fence already runs, driveway and walkway crossings
- They see their own run measured on screen in under a minute — 148 feet across three sides, two gate openings — which is more than the other two fence guys' contact forms gave them
- The lead lands with you with the measurement already attached, so you call back quoting off real footage instead of asking how big their yard is
- Whether a price goes out with it is your call, not ours: measurement only, a range you approve first, or an instant range. It ships set to send nothing until you've seen it
Best for: the “how much to fence my backyard” calls. They get their own run measured while they're still on your site, and you only drive out to the ones worth driving to.
Mode 1 is running in the product today. Mode 2 — the instant measure that sits on your own site — is in build, and we're taking a small group of fence contractors into early access to shape it around real runs, including how much of a price they want going out. Ask about it on the call.
It measures a fence line the way you'd walk itNot a generic model guessing at your trade
Linear feet, side by side
Traces the run one side at a time, so a back-only job doesn't come out priced like a full perimeter and a corner lot doesn't come out short.
Posts, corners and ends
Counts line posts off your spacing, plus the corners, ends and terminals that cost more than the ones in between — the count that decides your concrete.
Gates and openings
Picks up the driveway and walkway crossings and sizes the openings, so the walk gate and the double drive gate are on the estimate from the start.
The things that get forgotten
Old fence removal and dump fees, the locate ticket, concrete by the bag, and the minimum charge that makes a 40-foot run worth the trailer.
The paperwork that stops a fence jobHeight, setback, the locate and the neighbour — sorted before the posts are ordered
- Height and setback checked against the local bylaw before the number goes out, not after the inspector drives past
- The locate ticket sits on the estimate as its own line instead of disappearing into labour
- A run on a shared boundary is flagged, so the neighbour conversation happens before you're digging
- Old fence removal and disposal itemised, so nobody is surprised by the bin in the driveway
- The homeowner gets a clean copy by text they can show the neighbour or the city
One plan. One price.AI estimating is part of the whole system — cancel whenever you like
Complete System
$297/month
No setup fee. No contract. No per-estimate charges.
- On-site AI estimating from your photos
- Quotes, invoices and card payments
- Automatic quote follow-up
- Missed call text back
- Custom website, built and hosted
- 5-star review funnel
- All-in-one inbox & business phone
One backyard a year more than covers it. Most fence contractors get it back on the first job they quote from the driveway instead of on Sunday night.
What fence contractors ask first
Does it handle chain link and ornamental, or just wood?
Whatever is in your price book. Wood privacy, vinyl, chain link, aluminum ornamental, farm and ranch — you load the materials and rates you actually sell, and it prices the run out of those. The measuring is the same either way; only the line items change.
Can it really measure a run from photos?
It measures from the overhead trace and uses your photos for everything the satellite can't see — grade, what's already standing, where the line really sits, whether the auger gets through the gate. Anything it had to estimate itself is labelled, so you know which numbers to check.
What about slope — racked or stepped?
You tell it, on site, in one tap. Grade is one of the few things we ask you to confirm rather than assume, because racking and stepping change the panel count and the post heights. Get that right and the rest of the math follows.
What stops it quoting a number I'd never charge?
Your price book. Per linear foot by material and height, per post, per gate, concrete, removal, dump fee, minimum job — you load them once and every estimate comes out of them. It never invents a rate.
Does the homeowner get a price without me?
Not unless you switch it on. Overhead imagery measures a lot line well, but it can't see rock a foot down, a slope that has to be stepped, or the shed the run has to go around — and a number that lands under your real price is worse than no number at all, because then you're arguing a homeowner down off a figure your own website gave them. Out of the box they get the measurement and you get the lead. If you want a price going out, it can be a range with its assumptions printed underneath, or one that waits for your approval. Three settings, and the safe one is the default.
Do I have to switch everything over?
No. Estimating is one part of the system. The website, missed-call text back, reviews and invoicing are there when you want them and ignored when you don't.
Book a callFifteen minutes, and we'll price one of your real runs on the call
Got it — thanks.
We'll be in touch shortly at the email you gave us. Have an address handy and we'll price a real run on the call.
The fence you quote today is the one you build
The homeowner is getting three numbers. Yours should be the one that arrives before the other two trucks have made it to the end of the street.
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