Software For The Way
You Actually Work

For businesses running on workarounds

Every business has a process no vendor sells software for — so someone rebuilds it in a spreadsheet every week. I build the tool that should have existed, fitted to how you already work.

Book a Call Free 30-minute working session

A process that eats 15 hours a week costs about $39,000 a year in salary — and most of it is rebuilding the same thing.

Software I've built for

Costco Wawa A Major EV Manufacturer ShipHub

The Workaround Has A Price.
You Just Pay It In Salary.

Manual process doesn't show up on an invoice, so nobody adds it up. Here's what it actually costs.

10 hours / week
$26,000
a year, every year, at a $50/hr loaded cost
20 hours / week
$52,000
a year, every year, at a $50/hr loaded cost
40 hours / week
$104,000
a year, every year, at a $50/hr loaded cost

And that's before the errors nobody catches, the week it stops when that person is on holiday, and the fact that it never gets faster.

What it costs to stop paying it
$5,000 build
2.5 mo
to pay back against 10 hours a week
$10,000 build
2.5 mo
to pay back against 20 hours a week
$25,000 build
3 mo
to pay back against 40 hours a week

Payback is just the hours it gives back, priced at what those hours cost you. After that date the software keeps working and the hours stay saved.

This Is What Gets Built

Not an enterprise platform. The two or three things your team does by hand every week, turned into software that just does them.

The workaround today
What you get instead
A spreadsheet one person maintains — and that stops when they're away
→
A real system the whole team can use without breaking it
The report someone rebuilds every Monday
→
A dashboard that's already current before anyone asks for it
Numbers rekeyed between two systems that don't talk
→
One place where they arrive already joined, updated nightly
Quotes assembled by hand from a price list
→
Generated from your own rules in seconds, priced consistently
Requests tracked in somebody's inbox
→
A queue with status, an owner, and follow-ups that send themselves

Individually none of these look like much — an hour here, a morning there. Multiply by your headcount and fifty-two weeks and you're paying a salary for work nobody chose to do.

And it keeps fitting. Off-the-shelf software does what the vendor decided it should do, and your feature request goes on a roadmap you'll never see. Once the software is yours, it does whatever you want it to — add a field on Tuesday because a customer asked on Monday. Customize it as much or as little as you like. Nobody's permission required.
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How It Works

Six steps. Most builds go from first call to running software in under a month.

01

Working Session

Thirty minutes walking through how the work actually happens — what gets done by hand, how often, and by whom. Free, and you get a straight answer on whether it's worth building.

02

Pick The Win

I start with the process eating the most hours that's easiest to automate. One tool, one budget — not a rewrite of your whole business.

03

Scope & Hours

You get a written scope with an hour estimate against your bucket. No surprise invoices, no change-order games.

04

Build

You see working software inside the first week and give feedback while it's still cheap to change.

05

Roll Out

I move your data over and run it alongside the old way for a week, so nothing depends on it until you trust it.

06

Hand Over The Keys

Code, hosting, and data go in your accounts. Documented, so any developer can pick it up. You are not locked to me.

Who I Work With

I take one or two builds at a time, so the fit matters more than the deal.

This is you

  • Your team runs the same manual process every single week
  • Somebody rebuilds the same report or spreadsheet on a schedule
  • Off-the-shelf tools almost fit, but not how you actually work
  • You plan to still be running this business in five years

This isn't

  • You want a website or a marketing funnel
  • You need something regulated and mission-critical on day one
  • You're looking for the cheapest possible offshore quote
  • The process takes ten minutes a week — keep doing it by hand
One rule: I don't build anything until we can point at the hours it gives back and what those hours are worth. If the math doesn't work, I'll tell you to carry on doing it the way you are.

I've Built This At Costco Scale

Now I build the same systems for businesses your size — without the enterprise timeline or the enterprise invoice.

Where I've done this

I've built internal software for Costco, Wawa, and a major EV manufacturer — the operations tools thousands of people use every day to run the business.

Then I built ShipHub.ai on my own, which is where I learned what software costs when it's your money paying for it.

Why it matters to you

You're not hiring an agency and getting handed to a junior. The person on the call is the person writing the code, and the same person you call in a year.

Big companies stopped doing this work by hand years ago — they ran the math and built the tool instead. The tooling got cheap enough that the same math now works at your size. Most owners just haven't run it.

Pricing

Every build is scoped and priced before anything starts. We work out what fits your business on the call.

Starter
$5,000
Replaces one focused tool
  • Full working session and process review
  • One internal tool, built and shipped
  • Data migrated off your current vendor
  • Hosted in your accounts, under your name
  • You own the source code outright
  • Handover call so your team can run it
Book a Call
Most Owners Start Here
Build
$10,000
Replaces two to three tools
  • Everything in Starter
  • Two to three tools replaced in one connected system
  • Integrations with what you're keeping (accounting, payments, email)
  • Team training and written documentation
  • Priority scheduling on your build
  • Everything documented for whoever maintains it next
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Ongoing
Custom monthly retainer
For owners who want a standing dev team
  • A standing block of development time each month
  • New tools as the business changes
  • Maintenance, hosting, and monitoring handled
  • Same-week turnaround on requests
  • Cancel any time — you still own everything
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Each package covers an agreed scope. Anything added later gets quoted before I start it — you never get an invoice you didn't agree to.

Questions

Isn't custom software expensive?

Compared to a monthly tool, up front, yes. Compared to the salary you're already spending on the manual version, usually not. A $10,000 build against a process eating 20 hours a week pays for itself in about two and a half months. If the process is small, I'll tell you not to do this.

What happens when something breaks and you're not around?

You own the code, the hosting, and the documentation, all in accounts under your name. Any competent developer can take it over. That's deliberate — software you can't leave isn't really yours.

What if it turns out to need more work than the package covers?

Then I tell you before I start, not after. The scope and the price are agreed in writing up front. If you want something added later, I quote it and you decide — the number on the card is the number you pay.

How much of my time does this take?

Two to three hours in week one to walk through how the work actually happens, then about thirty minutes a week for feedback. I don't need you in meetings; I need you to correct me early.

Can't I just build this with AI myself?

You can get to a demo. The gap is everything after: data migration, permissions, backups, the edge cases your business runs on, and someone accountable when payroll depends on it working Monday. That's what you're actually paying for.

Do we have to replace the software we already use?

No, and usually you shouldn't. Accounting, payments, email, your main system of record — those are fine and they're not the problem. The gap is the work happening around them, in spreadsheets and inboxes. I build there and integrate with what you keep.

How long until the team is actually using it?

For a single process, typically two to four weeks from kickoff, plus a week running alongside the old way so nothing depends on it until you trust it.

How do I know if I'm ready?

Think about what your team does every week that a computer should be doing. If you can name it in one sentence and it takes more than a few hours, book the call — the session is free and you'll get the numbers either way.

Find Out What The Workaround Is Costing You

Thirty minutes on how the work actually gets done, and an honest answer on whether building something is worth it.

Book a Call Free working session — no pitch if the math doesn't work
Book a Call